Category: Digital Marketing

How to rain your SEO When migrate to Magento 2.

Magento based eCommerce and Magento SEO Service company has a very old relationship with each other. Without implementing SEO for Magento eCommerce store. It becomes very difficult for the online shopping portal to be in business for a long time.

SEO performance of my site after Magento 2 Migration. In this definitive guide, we will discuss what happens to your SEO performance, how to retain it, and improve it to increase traffic, sales, and conversions.

The steps of increasing SEO performance after Magento 2 Migration.

  • Migrate to Magento 2 without changing the URL structure
  • Page Redirects in Magento 2
  • SEO Factors to Check Post-Launch
  • Improve site loading speed after Magento 2 migration
  • Redirect www to Non-www URL
  • Redirect from HTTP to HTTPS
  • Build Robots.txt file is helpful for indexing Magento 2 migrated site
  • Create and configure XML Sitemap in Magento
  • Make Canonical Tags for the Magento 2 site

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Can your site be Number 1 Among thousands ?

There is very big competition in this digital world.  Here if we will try our best we’ll be number one, if we try to be unique we’ll be the only oneFirst we analyse our customer business, and then we know for what our customer should be known for?.

We create a monopoly for the business as well as we try to understand the consumer behavior in the market. We analyse the market for our client business, and then we create an entry barrier for our client so either he will be only one or he will be the number 1.   Because we work on this motto. “If we prepare the roots, we don’t need to repair the fruits.”  For every website domain is the most important thing.  85% of people read the newspaper with an impressive tagline. Here the human span of attention is only 9 sec in 2020.  So we have to be very clear what we are providing to the customer and according to that we will do Branding, and promoting for our site.

SEO plays a major role to be no 1 site on the digital platform and for that we have to build our site and do our branding according to their algorithm of search engines. For SEO, branding and for digital marketing  we have our best skilled team who are working 24×7 for our  client to Rank their site on top search engines. So why are you waiting?   Journey of a thousand miles begins with a single step…. Let’s start our journey with ARIYA INFOTECH…

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How is digital technology aiding business continuity during the COVID-19 crisis ?

We all know every Crisis invites recession or depression. Will the coronavirus pandemic cause a global recession on business?. The answer is no if  your business has accepted digital transformation than surely answer is NO.

 

This COVID-19 crisis has closed many doors, especially for  those companies who’s been late to the digital transformation. This crisis has changes everything from human lifestyle to work life. Even the stock market has crashed, shops and airlines are in big losses and medium and small business is unable to survive in this COVID-19 crisis. But every crisis has new opportunities and its open new door. In 2008 biggest crisis was Lehman brother but in that crisis the biggest startup was started, like Uber, Airbnb , WhatsApp, Pinterest, square etc. And now they are the biggest company in the world. Startups founded during the last recession were the best startups of the world.

 

In COVID-19 crisis the biggest backbone for every business is digitally transformation. Its change the work life of human and it has given a new era to business. With the help of digital set up the employee work from their home doing effective real time communication and collaboration across different location, time zone to the globe. Now its essential for every business to invest in digital transformation instead of investing in big offices. Digital transformation has opened up a world of opportunities for business. And right now the digital transformation became the real back bone for every industry.from education to big and small enterprises are surviving due to the digital world. In this crisis we cannot imagine without digital transformation mostly for business.

Digital world is open space without any boundaries. Digital technology is not only accepting technology to your business. It’s actually about creating entire new business models on the back bone of technology. It’s time to add digital sharp tools and cut-throat strategy to your business. The digital world has radically changes the consumer behaviour. Your customer and competitors has already accepted digital transformation. It’s your time to enter in to the digital world. On average in 2020 every human spend more than 300 minutes on their phone and connected to digital world. The digital transformation continues to accelerate for 2 main reasons. First techno is evolving at an exponential rate and second is data is more useful in this digital world. Even we can say data is new currency in this digital world or you can say its gives boost to your business. Here you have data of your consumer as well as you have data of your competitors. You can use this data to pull your critical business decision and its clear your vision for your market and you bring new strategy plan for your market to get target customer. The digital transformation has potential to level the playing field. It provides low cost tools and enable strategies that gives small and medium business a fighting chance to compete with as same level as major business.
The digital transforming change everything in your business, it changes your corporate strategy, it changes your business process, it changes your marketing capabilities, it changes roles and skills of employee and it boosts your business to another level…

So are you ready for your digital journey ? This question will decide what will be the  future of your business.

If answer is yes then why are you waiting for let’s shake the hand today.

Let’s have a Digital journey together…

You dream it, we build it.

Ariya Infotech.

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Opportunity in Digital Marketing

The digital agencies are reaching out to the clients with the emails explaining how brands are reacting to the preparedness towards this pandemic. They are following innovative email marketing and video strategy to promote awareness and deal with Corona crisis management. While there are companies like- Microsoft, Google, Salesforce, Zoom, etc. offering free video conferencing services to promote minimal physical contact with people, this could be a tricky game to onboard users in the midst of the dilemma. It could definitely be a great opportunity for these brands to acquire users into their platform converting them as paid users later on.

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Digital marketing during coronavirus crisis are now giving a huge opportunity for marketers to not only invest in digital advertising but also give them a scope to try a different league. This resulted in the shift of mindset to jump into the digital media and marketing sphere to reach out to their target consumers more easily than offline ways. The scope of choosing this digital track can help marketers to target great audiences which might boom their presence once the industry gets back to normalcy.

Does digital marketing work for all businesses?

B2B Digital Marketing

If your company is business-to-business (B2B), your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels.

Beyond your website, you’ll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online.

B2C Digital Marketing

If your company is business-to-consumer (B2C), depending on the price point of your products, it’s likely that the goal of your digital marketing efforts is to attract people to your website and have them become customers without ever needing to speak to a salesperson.

For that reason, you’re probably less likely to focus on ‘leads’ in their traditional sense, and more likely to focus on building an accelerated buyer’s journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).

For B2C companies, channels like Instagram and Pinterest can often be more valuable than business-focused platforms LinkedIn.

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