5 things to avoid in your digital marketing campaign

The main aspect of business growth today revolves around the digital marketing measures taken for the company. This will eventually help the people experience growth for their company and record profit. Moreover, the digital marketing measures directly impacts on the brand reputation amongst the targeted audience. Without correct digital marketing measures, you can never rank well over the search engines. Most people make common mistakes while running their digital marketing campaign that needs to be avoided.

In this article, you will know some of the common mistakes that most people make while implementing digital marketing campaigns.

Digital Marketing Implementation Without Having Goals

If you are approaching digital marketing campaigns for your business, then you cannot do it blindly. You need to know about the processes and the digital marketing measures that fit well with it. With a clear knowledge of the business goals, it is quite essential to figure out the right way of reaching out to the targeted audience. 

Listening Inactively to the Audience Responses

The targeted audience or customers are the lifeline of the businesses. Every digital marketing campaign you run for your business must reach out to the customers and seek feedback from them. Customer feedback is what will help you know if you are going the right way or not. The audience feedback will help you not only optimize and rectify your digital marketing measures but also help your business services get maximum exposure. 

Lacking Efforts for Social Media Efforts

The world is becoming digital, and reaching your business goals requires proper planning. Even with all the digital marketing measures implemented altogether, if you are not engaging with your customers over social media, you will probably make a big mistake. Social Media Marketing is one of the most important digital marketing strategies that you need to impose on getting attention from more customers and visitors. Look for the best company offering services associated with Social Media Marketing in India to help you rectify your errors.Look for the best SMO company in Gujarat to give in complete efforts to your marketing needs.

Leaving Loopholes on Website Design

Most small or large-scale businesses usually emphasize business operations rather than streamlining the front door of their business, the website. A business website is one of the biggest assets for individuals to attract more clients or customers. Leaving loopholes in the design and feature aspects of the website will eventually lead you to lose customers. The design must be attractive so that the clients or customers do not disappoint when they land on your website. 

Ignoring SEO Aspects

You need to make a website that is user friendly and avail Search Engine Optimization services in India for making it rank higher. SEO on contents and web pages is essential to help rank the website higher on search engines’ results pages. Ignoring this aspect might result in a rank drop for your website. Hire the best SEO company in India to get complete solutions without mistake.

These are a few of the mistakes that most of the businesses make whenever they plan on implementing digital marketing strategies. If you are a small-or-large-scale business owner who wants to reach out to a bigger audience with digital marketing strategies, then hire the best digital marketing agency in Gujarat to help you get rid of these mistakes.

Read More

How to rain your SEO When migrate to Magento 2.

Magento based eCommerce and Magento SEO Service company has a very old relationship with each other. Without implementing SEO for Magento eCommerce store. It becomes very difficult for the online shopping portal to be in business for a long time.

SEO performance of my site after Magento 2 Migration. In this definitive guide, we will discuss what happens to your SEO performance, how to retain it, and improve it to increase traffic, sales, and conversions.

The steps of increasing SEO performance after Magento 2 Migration.

  • Migrate to Magento 2 without changing the URL structure
  • Page Redirects in Magento 2
  • SEO Factors to Check Post-Launch
  • Improve site loading speed after Magento 2 migration
  • Redirect www to Non-www URL
  • Redirect from HTTP to HTTPS
  • Build Robots.txt file is helpful for indexing Magento 2 migrated site
  • Create and configure XML Sitemap in Magento
  • Make Canonical Tags for the Magento 2 site

Read More

Accelerate Your Business in the Current Commerce Landscape with Magento 2.4

The commerce landscape rapidly shift at the beginning of the COVID-19 pandemic, there was an expectation that we would see an unprecedented acceleration of digital transformation initiatives. Recent research from McKinsey shows that 96% of surveyed B2B businesses have, in fact, changed their sales model to favor online and eCommerce-based selling.

To quickly ramp up B2B commerce sales, businesses need to support their customers’ varying purchasing policies and requirements. New approval workflow functionality included in Magento 2.4 enables B2B buying companies to customize their approval processes using a simple form. They can define approval rules based on order value, number of SKUs, or shipping costs.

SELLER-ASSISTED SHOPPING

To smooth the transition to digital commerce, B2B companies must be able to guide and assist their customers as they utilize new online purchasing and account management capabilities. New Seller Assisted Shopping functionality empowers merchants to improve customer engagement and deliver exceptional service by allowing sales or customer service reps to log into their websites as the customer from the Magento Admin. Having access to the buyer’s experience enables the rep to support them in multiple ways:

 Troubleshoot any part of the buying process – for example, help the customer find a product, show them how to set up a wish-list or requisition list, or address something that doesn’t work as expected.

 Walk the customer through custom functionality that may only be available in the storefront experience, such as a product configuration.

 Save the customer time by creating orders and quotes on their behalf or handling administrative tasks, such as adding buyers and setting up approval rules.

PLATFORM SECURITY, QUALITY, AND PERFORMANCE

Among all these changes in shopper behavior and merchant needs, some things remain the same. Shoppers continue to expect – and merchants continue to prioritize – an experience that is secure, fast, and reliable. The release of Magento 2.4 includes several enhancements to platform quality, security, and performance. Highlights include:

 Starting with 2.4, we are securing the Admin portal by requiring tw-factor authentication (2FA) for all users. Learn more about implementing 2FA throughout Magento.

 The core Braintree integration has been migrated to a Vendor Bundled Extension, allowing the delivery of more frequent updates and enabling new capabilities, including support for Venmo, Apple Pay, and Google Pay. See the full list of capabilities in the Magento Marketplace.

 Scalability improvements include Redis optimizations that allow merchants to serve a higher amount of traffic without performance degradation and pages that load up to 43% faster at high traffic volumes.

 Faster cart and checkout performance, such as 50% faster reordering and 30% faster add-to-cart performance during quick ordering.

Read More

Things to keep in mind before choosing an app development agency.

Where demand is more than you also found an incapable person or team who can destroy your dream project. So you have to be wise while choosing your dream builder for your dream. You need a talented and high skill team who give you the best service in your limited time. You need a team who only focus on your growth as well as create strong brand equity for your app and for your business. You need a team who understands your business as well as your business market and create a cut-throat marketing strategy for your app and business and then  launch in the market. You need a team who is always ready to support you on your back bone for your app and business.

Read More

Can your site be Number 1 Among thousands ?

There is very big competition in this digital world.  Here if we will try our best we’ll be number one, if we try to be unique we’ll be the only oneFirst we analyse our customer business, and then we know for what our customer should be known for?.

We create a monopoly for the business as well as we try to understand the consumer behavior in the market. We analyse the market for our client business, and then we create an entry barrier for our client so either he will be only one or he will be the number 1.   Because we work on this motto. “If we prepare the roots, we don’t need to repair the fruits.”  For every website domain is the most important thing.  85% of people read the newspaper with an impressive tagline. Here the human span of attention is only 9 sec in 2020.  So we have to be very clear what we are providing to the customer and according to that we will do Branding, and promoting for our site.

SEO plays a major role to be no 1 site on the digital platform and for that we have to build our site and do our branding according to their algorithm of search engines. For SEO, branding and for digital marketing  we have our best skilled team who are working 24×7 for our  client to Rank their site on top search engines. So why are you waiting?   Journey of a thousand miles begins with a single step…. Let’s start our journey with ARIYA INFOTECH…

Read More

How is digital technology aiding business continuity during the COVID-19 crisis ?

We all know every Crisis invites recession or depression. Will the coronavirus pandemic cause a global recession on business?. The answer is no if  your business has accepted digital transformation than surely answer is NO.

 

This COVID-19 crisis has closed many doors, especially for  those companies who’s been late to the digital transformation. This crisis has changes everything from human lifestyle to work life. Even the stock market has crashed, shops and airlines are in big losses and medium and small business is unable to survive in this COVID-19 crisis. But every crisis has new opportunities and its open new door. In 2008 biggest crisis was Lehman brother but in that crisis the biggest startup was started, like Uber, Airbnb , WhatsApp, Pinterest, square etc. And now they are the biggest company in the world. Startups founded during the last recession were the best startups of the world.

 

In COVID-19 crisis the biggest backbone for every business is digitally transformation. Its change the work life of human and it has given a new era to business. With the help of digital set up the employee work from their home doing effective real time communication and collaboration across different location, time zone to the globe. Now its essential for every business to invest in digital transformation instead of investing in big offices. Digital transformation has opened up a world of opportunities for business. And right now the digital transformation became the real back bone for every industry.from education to big and small enterprises are surviving due to the digital world. In this crisis we cannot imagine without digital transformation mostly for business.

Digital world is open space without any boundaries. Digital technology is not only accepting technology to your business. It’s actually about creating entire new business models on the back bone of technology. It’s time to add digital sharp tools and cut-throat strategy to your business. The digital world has radically changes the consumer behaviour. Your customer and competitors has already accepted digital transformation. It’s your time to enter in to the digital world. On average in 2020 every human spend more than 300 minutes on their phone and connected to digital world. The digital transformation continues to accelerate for 2 main reasons. First techno is evolving at an exponential rate and second is data is more useful in this digital world. Even we can say data is new currency in this digital world or you can say its gives boost to your business. Here you have data of your consumer as well as you have data of your competitors. You can use this data to pull your critical business decision and its clear your vision for your market and you bring new strategy plan for your market to get target customer. The digital transformation has potential to level the playing field. It provides low cost tools and enable strategies that gives small and medium business a fighting chance to compete with as same level as major business.
The digital transforming change everything in your business, it changes your corporate strategy, it changes your business process, it changes your marketing capabilities, it changes roles and skills of employee and it boosts your business to another level…

So are you ready for your digital journey ? This question will decide what will be the  future of your business.

If answer is yes then why are you waiting for let’s shake the hand today.

Let’s have a Digital journey together…

You dream it, we build it.

Ariya Infotech.

Read More

Security Patches

What Are Security Patches and Why Are They Important?

  • A patch is a small piece of software that a company issues whenever a security flaw is uncovered. Just like the name implies, the patch covers the hole, keeping hackers from further exploiting the flaw.
  • Patches are perhaps one of the single-most important cyber security tools that the everyday tech user needs, right up there with things like anti-virus software and scanning filters.
  • Security patches. A security patch is a change applied to an asset to correct the weakness described by a vulnerability. This corrective action will prevent successful exploitation and remove or mitigate a threat’s capability to exploit a specific vulnerability in an asset.
  • Without the most recent security patches, your system is potentially vulnerable to cyberattacks. Even the best-designed software can’t anticipate every future threat to cybersecurity. Security patches protect the security of your devices and the data on them by applying the latest updates that respond to the latest threats.
Patch
E-commerce Site - Magento Security Scan Tool
Magento Patches

Magento has released updates for Magento Commerce and Open Source editions. For more information on security updates available for Magento, please see APSB20-22 for details.

  • This update resolves vulnerabilities being targeted, or which have a higher risk of being targeted, by exploit(s) in the wild for a given product version and platform. Adobe recommends administrators install the update as soon as possible. (for example, within 72 hours).
  • This update resolves vulnerabilities in a product that has historically not been a target for attackers.

 

Read More

Bulid Online Store with Latest Magento

magento
Magento Open Source 2.3. 5 offers significant platform upgrades, substantial security changes, and performance improvements. This release includes over 180 functional fixes to the core product and over 25 security enhancements.
Magento 2.3.5 Commerce and Open Source Features
Infrastructure improvements

Magento 2.3.5 improves the quality of the Framework and the following modules: Catalog, PayPal, Sales, Elasticsearch, Import, CMS, and B2B (Commerce only). Thus, the PayPal Pro payment method now works following the new default Chrome SameSite cookie functionality. Besides, the improved infrastructure of Magento 2.3.5 offers a PHPStan code analysis check via static builds.

Inventory Management

As for Inventory Management enhancements, they include a new extension point for SourceDataProvider and StockDataProvider as well as the ability to view allocated inventory sources right in the list of orders.

dotdigital

Magento 2.3.5 introduces a new level of integration between the Engagement cloud and Magento B2B via dotdigital. A new B2B integration module lets Magento B2B merchants leverage their B2B data in the following way. Company data synchronization includes such data as customer type, company, company status, etc. Shared catalog data synchronization allows transferring additional product catalog data to dotdigital with its subsequent use in marketing campaigns and recommendations. Quote data is also synchronized.

Besides, Magento 2.3.5 improves importer performance and coupon code resending.

 

Page Builder

Page Builder now offers templates. You can create them using existing content and then apply them to new content areas.

Video backgrounds for rows, banners, and sliders introduce another notable improvement of Magento 2.3.5. At the same time, these elements support the ability to set their heights to the full height of a page.

The new content type upgrade library of Page Builder upgrades previous versions of content types saved to the database so that they always match the configuration changes of new releases. You no longer lose any data with upgrades.

B2B

Numerous B2B enhancements introduced in Magento 2.3.5 are described below. 

As a Magento 2 admin, you can now create a Shared Catalog when Indexer Dimension Mode is set to website.  It is also possible to search Companies in the Admin using such parameters as a user gender or phone number. And the system lets you configure a downloadable product’s link options when you are on the Admin View Quote page. 

The inability to place a quote order when paying with PayPal has been eliminated in Magento 2.3.5.

The cart correctly displays the checkout button for bundle products disabled and then re-enabled from the Admin Product grid.

Address data is assigned correctly when you reassign Company administrator privileges from one user to another. Issues with incorrect company logos in transactional emails have been fixed, as well.

Read More

Opportunity in Digital Marketing

The digital agencies are reaching out to the clients with the emails explaining how brands are reacting to the preparedness towards this pandemic. They are following innovative email marketing and video strategy to promote awareness and deal with Corona crisis management. While there are companies like- Microsoft, Google, Salesforce, Zoom, etc. offering free video conferencing services to promote minimal physical contact with people, this could be a tricky game to onboard users in the midst of the dilemma. It could definitely be a great opportunity for these brands to acquire users into their platform converting them as paid users later on.

image

Digital marketing during coronavirus crisis are now giving a huge opportunity for marketers to not only invest in digital advertising but also give them a scope to try a different league. This resulted in the shift of mindset to jump into the digital media and marketing sphere to reach out to their target consumers more easily than offline ways. The scope of choosing this digital track can help marketers to target great audiences which might boom their presence once the industry gets back to normalcy.

Does digital marketing work for all businesses?

B2B Digital Marketing

If your company is business-to-business (B2B), your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels.

Beyond your website, you’ll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online.

B2C Digital Marketing

If your company is business-to-consumer (B2C), depending on the price point of your products, it’s likely that the goal of your digital marketing efforts is to attract people to your website and have them become customers without ever needing to speak to a salesperson.

For that reason, you’re probably less likely to focus on ‘leads’ in their traditional sense, and more likely to focus on building an accelerated buyer’s journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).

For B2C companies, channels like Instagram and Pinterest can often be more valuable than business-focused platforms LinkedIn.

Read More

Corona virus and work life

We Ariya Infotech pray that you and your family are healthy, happy, and safe. In this current situation. we request you to follow all kinds of precautions and pray for peace around the world.
Banner

The COVID-19 outbreak has caused almost all firms to deploy the work from home practice for employees.

Ariya Infotech is gearing up to adapt and transform the way of doing business, in a bid to support their clients during these testing times. Although IT spending will be impacted, specific solutions such as conferencing and collaboration, secure endpoint and network management, CRM, cloud storage, backup & recovery solutions, and remote support & services will continue to witness a steady rise amidst the crisis.

The first priority is clearly to keep our company staff as healthy and as safe as possible. 

To prevent the spread of COVID-19:
  • Clean your hands often. Use soap and water, or an alcohol-based hand rub.
  • Maintain a safe distance from anyone who is coughing or sneezing.
  • Don’t touch your eyes, nose or mouth.
  • Cover your nose and mouth with your bent elbow or a tissue when you cough or sneeze.
  • Stay home if you feel unwell.
  • If you have a fever, a cough, and difficulty breathing, seek medical attention. Call in advance.
  • Follow the directions of your local health authority.
corona
Work From Home

Homework grew-up and became work-from-home.

work from home
work from home1

Read More