At Ariya InfoTech, we take pride in being industry leaders in e-commerce consulting. Yuvrajsinh Raulji, our CEO and a skilled full-stack developer, brings over 9+ years of experience in successfully developing some of the biggest brands in the e-commerce sector. Our comprehensive approach combines technical expertise with innovative strategies, ensuring that your business not only thrives but also stands out in a competitive marketplace.
Welcome to Ariya InfoTech
E-commerce Tools for Marketing
Our e-commerce marketing knowledge is enhanced through the use of various advanced tools. Here’s how we leverage them:
WebEngage
WebEngage is our go-to platform for customer engagement and retention. We utilize its powerful automation and personalization features to create meaningful interactions with your customers, ensuring they receive tailored messages that resonate with their needs.
MoEngage
MoEngage empowers us to deliver personalized experiences across channels. By analyzing user behavior, we create targeted campaigns that drive conversion and enhance customer loyalty, ensuring your brand stays at the forefront of your audience’s mind.
LimeChat
In an era where customer communication is vital, LimeChat allows us to automate and streamline customer interactions. We use this platform to integrate conversational commerce into your strategy, making it easier for customers to engage with your brand directly.
Mixpanel
Mixpanel provides us with in-depth analytics that inform our marketing strategies. By tracking user engagement and behavior, we can make data-driven decisions that enhance user experience and increase conversion rates.
Tracking and Analytics
Effective e-commerce marketing relies on precise tracking and analytics. At Ariya Infotech, we implement advanced tracking methods to gain insights into customer behavior and campaign performance:
Facebook Custom Events
We set up Facebook Custom Events to track specific actions users take on your site, providing invaluable data for refining your marketing strategies.
Facebook E-commerce Events
Utilizing Facebook E-commerce Events, we monitor purchases, add-to-carts, and other significant e-commerce actions, enabling us to optimize your advertising campaigns effectively.
GA4 Custom Events
Google Analytics 4 (GA4) allows us to create Custom Events tailored to your business goals. We analyze this data to enhance user engagement and drive sales.
GA4 E-commerce Events
By implementing GA4 E-commerce Events, we can track and analyze key e-commerce metrics, such as revenue, conversion rates, and customer journeys, allowing us to continuously improve your marketing strategies.