Opportunity in Digital Marketing
The digital agencies are reaching out to the clients with the emails explaining how brands are reacting to the preparedness towards this pandemic. They are following innovative email marketing and video strategy to promote awareness and deal with Corona crisis management. While there are companies like- Microsoft, Google, Salesforce, Zoom, etc. offering free video conferencing services to promote minimal physical contact with people, this could be a tricky game to onboard users in the midst of the dilemma. It could definitely be a great opportunity for these brands to acquire users into their platform converting them as paid users later on.
Digital marketing during coronavirus crisis are now giving a huge opportunity for marketers to not only invest in digital advertising but also give them a scope to try a different league. This resulted in the shift of mindset to jump into the digital media and marketing sphere to reach out to their target consumers more easily than offline ways. The scope of choosing this digital track can help marketers to target great audiences which might boom their presence once the industry gets back to normalcy.
B2B Digital Marketing
If your company is business-to-business (B2B), your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson. For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels.
Beyond your website, you’ll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online.
B2C Digital Marketing
If your company is business-to-consumer (B2C), depending on the price point of your products, it’s likely that the goal of your digital marketing efforts is to attract people to your website and have them become customers without ever needing to speak to a salesperson.
For that reason, you’re probably less likely to focus on ‘leads’ in their traditional sense, and more likely to focus on building an accelerated buyer’s journey, from the moment someone lands on your website, to the moment that they make a purchase. This will often mean your product features in your content higher up in the marketing funnel than it might for a B2B business, and you might need to use stronger calls-to-action (CTAs).
For B2C companies, channels like Instagram and Pinterest can often be more valuable than business-focused platforms LinkedIn.